Research

I collaborate with stakeholders, ask meaningful questions, probe user goals, motivations, to understand context.

Discovery

I ideate solutions by wireframing or creating mockups, facilitate design studios, and gather user feedback.

Design

I design delightful, purposeful interactions and interfaces that help the user accomplish his or her tasks.

Development

I prototype the final design either in code (Flutter, dart), InVision, Supernova, Sketch or other tools depending on the job.

Iteration

I perform research through series of usability tests and A/B testing, evaluate design with analytics, and iterate.

Repeat

I redo the entire process and use new insights to further bolster the product’s user experience.